Malshe, Avinash; Krush, Michael T. - In: Journal of Business & Industrial Marketing 36 (2020) 4, pp. 571-589
Purpose: The purpose of this study is to understand one portion of the sales ecological system. This paper focuses on the mesolevel or intra-organizational system that includes the sales and marketing functions. This paper examines distinct tensions at three levels of the firm’s hierarchy and...