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~person:"Kuß, Alfred"
~person:"Lim, Weng Marc"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing
55
Marketing management
22
Marketingmanagement
22
Theory
19
Theorie
18
Deutschland
17
Germany
17
Marketingtheorie
17
Lehrbuch
16
Marketing theory
15
Consumer behaviour
10
Economics
10
Strategisches Management
9
Corporate planning
6
Unternehmensplanung
6
Welt
5
World
5
B-to-B-Marketing
4
Betriebswirtschaftslehre
4
Bibliometrics
4
Bibliometrie
4
Business economics
4
Business-to-business marketing
4
Marktforschung
4
marketing
4
Kaufverhalten
3
Management
3
Bibliometric analysis
2
Challenger marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International management
2
Internationales Management
2
Lieferantenmanagement
2
Marketing science
2
Marketingstrategie
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
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2
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5
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1
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5
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Aufsatz in Zeitschrift
5
Einführung
3
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3
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3
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1
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1
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1
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Language
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English
6
German
4
Author
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Kuß, Alfred
Lim, Weng Marc
Wiedmann, Klaus-Peter
12
Sheth, Jagdish N.
9
Parsons, Elizabeth
7
Maclaran, Pauline
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Alserhan, Baker Ahmad
5
Belk, Russell W.
5
Bosah, Genevieve
5
Brooksworth, Frederica
5
Foxall, Gordon R.
5
Halfmann, Marion
5
Hennigs, Nadine
5
Mogaji, Emmanuel
5
Olson, Jerry C.
5
Schiffman, Leon G.
5
Bronnenberg, Bart J.
4
Colbert, François
4
Dholakia, Nikhilesh
4
East, Robert
4
Eckhardt, Giana M.
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Gbadamosi, Ayantunji
4
Helm, Roland
4
Holbrook, Morris B.
4
Hruschka, Harald
4
Jafari, Aliakbar
4
Kanuk, Leslie Lazar
4
Kardes, Frank R.
4
Kostelijk, Erik
4
Peter, Jerome Paul
4
Sabel, Hermann
4
Schneider, Willy
4
Spiegler, Ran
4
Tadajewski, Mark
4
Warlop, Luk
4
Weiser, Christoph
4
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Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Published in...
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Journal of strategic marketing
1
Psychology & marketing
1
UTB
1
UTB / Betriebswirtschaftslehre
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UTB für Wissenschaft
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ECONIS (ZBW)
10
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1
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10
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1
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
2
Diskussionsbeiträge zur Forschungstagung
Marketing
: 02.10.01 - 05.10.01 in der Europäische Akademie Berlin
Kuß, Alfred
(
contributor
)
-
Forschungstagung Marketing <2001, Berlin>
-
2001
Persistent link: https://www.econbiz.de/10001641463
Saved in:
3
Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
-
2000
-
2., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001480638
Saved in:
4
Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
-
2004
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002174539
Saved in:
5
Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
-
2007
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003547438
Saved in:
6
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
7
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
8
The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for
marketing
theory, practice...
Lim, Weng Marc
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
Saved in:
9
Toward a theory of behavioral control
Lim, Weng Marc
;
Weissmann, Marc Arul
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
Saved in:
10
Social and sustainability
marketing
: a casebook for reaching your socially responsible consumers through
marketing
science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
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