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Internships in marketing : goals, structures and assessment - student, company and academic perspectives
Alpert, Frank; Heaney, Joo-Gim; Kuhn, Kerri-Ann L. - In: Australasian marketing journal 17 (2009) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10003886471
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010
Persistent link: https://www.econbiz.de/10003922786
Cover Image
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10009853806