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Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj; Jamwal, Mohit; Kumar, Ajay - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay; Shankar, Ravi; Aljohani, Naif Radi - In: Industrial marketing management : the international … 90 (2020), pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
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What we know and don't know about consumer happiness : three-decade review, synthesis, and research propositions
Dhiman, Neeraj; Kumar, Ajay - In: Journal of interactive marketing 58 (2023) 2/3, pp. 115-135
Persistent link: https://www.econbiz.de/10014252887
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Revisiting the influence of corporate sustainability practices on corporate financial performance : an evidence from the global energy sector
Kumar, Ajay; Gupta, Jyotirani; Das, Niladri - In: Business strategy and the environment 31 (2022) 7, pp. 3231-3253
Persistent link: https://www.econbiz.de/10013463210
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Assessing residential satisfaction parameters and its socio-economic characteristics of low-income group public housing in Lucknow city
Kumari, Supriya; Kumar, Ajay; Kumar, Ravish; Fetais, … - In: International journal of Indian culture and business … 29 (2023) 3, pp. 335-352
Persistent link: https://www.econbiz.de/10014318586
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Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing
Unnithan, Anandakuttan B.; Laroche, Michel; Kumar, Ajay - In: International journal of consumer studies 48 (2024) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10014531500