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~person:"Kumar, V."
~subject:"Consumer behaviour"
~subject:"Performance-Messung"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Consumer behaviour
Performance-Messung
Shareholder Value
Strategic management
Theorie
Beziehungsmarketing
79
Relationship marketing
79
Kundenwert
40
Customer value
36
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26
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17
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17
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Kumar, V.
Bruhn, Manfred
58
Homburg, Christian
57
Han, Heesup
41
Huber, Frank
36
Herrmann, Andreas
35
Hollebeek, Linda D.
35
Verhoef, Peter C.
32
Bauer, Hans H.
30
Mattila, Anna S.
30
Piller, Frank T.
28
Bebchuk, Lucian A.
24
Loureiro, Sandra Maria Correia
23
Matzler, Kurt
22
Morck, Randall
21
Hammerschmidt, Maik
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Elhauge, Einer
19
Klaus, Philipp
19
Mittal, Vikas
19
Stauss, Bernd
19
Ahlert, Dieter
18
Bang, Nguyen
18
Fischer, Thomas M.
18
Reichwald, Ralf
18
Ahn, Jiseon
17
Edmans, Alex
17
Gil Saura, Irene
17
Hennig-Thurau, Thorsten
17
Swoboda, Bernhard
17
Usman, Osly
17
Hinterhuber, Hans H.
16
Hippner, Hajo
16
Khan, Imran
16
Wangenheim, Florian von
16
Wong, IpKin Anthony
16
Bühner, Rolf
15
Grewal, Dhruv
15
Gustafsson, Anders
15
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INSEAD
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Journal of marketing
7
Journal of the Academy of Marketing Science
7
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6
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2
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2
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ECONIS (ZBW)
42
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1
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
4
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
8
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
9
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
10
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
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