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Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.

Persistent link: https://www.econbiz.de/10000507567

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 1999

Persistent link: https://www.econbiz.de/10000673313

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.

Persistent link: https://www.econbiz.de/10000627741

Customer relationship management : concept, strategy, and tools

Kumar, V.; Reinartz, Werner J. - 2018 - Third edition

Persistent link: https://www.econbiz.de/10011663789

Handbook of research on customer equity in marketing

Kumar, V. (ed.); Shah, Denish (ed.); Mack Robinson, J. (ed.) - 2015

to manage firm performance and value. The Handbook of Research on Customer Equity in Marketing explores the tactical and … Handbook serves as a comprehensive and authoritative guide on customer equity for marketing scholars, practitioners, and …

Persistent link: https://www.econbiz.de/10011851942

Global marketing research

Kumar, V. - 2015

Persistent link: https://www.econbiz.de/10011385811

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed

Persistent link: https://www.econbiz.de/10001785137

Customer relationship management : a databased approach

Kumar, V. - 2006

Persistent link: https://www.econbiz.de/10002137753

Customer relationship management : concept, strategy, and tools

Kumar, V.; Reinartz, Werner J. - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009665779