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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International Journal of Forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10005418589
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Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-604
Persistent link: https://www.econbiz.de/10006971684
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292