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~person:"Kumar, V."
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Marketing management
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Kumar, V.
Esch, Franz-Rudolf
162
Bruhn, Manfred
156
Burmann, Christoph
145
Kotler, Philip
131
Meffert, Heribert
130
Homburg, Christian
95
Baumgarth, Carsten
93
Keller, Kevin Lane
87
Melewar, T. C.
83
Tomczak, Torsten
81
Huber, Frank
78
Wiedmann, Klaus-Peter
75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
64
Balmer, John M. T.
60
Kirchgeorg, Manfred
56
Vrontis, Demetris
49
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
De Chernatony, Leslie
44
Foroudi, Pantea
44
Herrmann, Andreas
41
Loureiro, Sandra Maria Correia
41
Phau, Ian
41
Rajagopal
40
Aaker, David A.
39
Kitchen, Philip J.
39
Langner, Tobias
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Albers, Sönke
36
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Fantapié Altobelli, Claudia
35
Nufer, Gerd
35
Pitt, Leyland F.
35
Fournier, Susan
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Journal of marketing
7
Journal of the Academy of Marketing Science
6
Legends in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
3
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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MIT sloan management review
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ECONIS (ZBW)
48
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1
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
2
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
3
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
4
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
5
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
6
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
7
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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