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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry

Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76

Persistent link: https://www.econbiz.de/10003901104

Managing customers for profit : strategies to increase profits and build loyalty

Kumar, V. - 2008 - 1. ed., 1. print.

customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing …

Persistent link: https://www.econbiz.de/10003497231

Unprofitable cross-buying : evidence from consumer and business markets

Shah, Denish; Kumar, V.; Qu, Yingge; Chen, Sylia - In: Journal of marketing 76 (2012) 3, pp. 78-95

Persistent link: https://www.econbiz.de/10009778037

Customer Relationship Management : Concept, Strategy, and Tools

Kumar, V.; Reinartz, Werner - 2018 - Third edition

customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations … -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and …

Persistent link: https://www.econbiz.de/10012395810

Customer Engagement Marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where … marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement. …