Similar Search Results

Is market orientation a source of sustainable competitive advantage or simply the cost of competing?

Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10008840474

Marketing communication strategies and consumer financial decision making : the role of national culture

Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10010502724

My plans for Journal of Marketing : an Editor in Chief's perspective

Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3

Persistent link: https://www.econbiz.de/10010381375

Intelligent marketing : employing new-age technologies

Kumar, V. - 2021

Persistent link: https://www.econbiz.de/10012583692

Competititve advantage through engagement

Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10011537711

Role of SMAC Stack on Competitive Advantage and Innovation with Supply Chain Performance

Verma, P. - 2017

The paper investigates the relationship between SMAC capabilities in productivity, innovation and competitive advantage for supply chain performance. This paper shows how SMAC technologies insight into business issues to increase supply chain performances. So, the main objective is to develop a...

Persistent link: https://www.econbiz.de/10012964100

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Kumar, V.; Dixit, Ashutosh; Javalgi, Rajshekar G.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 24-45

Persistent link: https://www.econbiz.de/10011434877

Using Big Data to model time-varying effects for marketing resource (re)allocation

Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939

Persistent link: https://www.econbiz.de/10011612499

Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches

Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185

Persistent link: https://www.econbiz.de/10011658048

Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects

Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288

Persistent link: https://www.econbiz.de/10011658080