//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand equity : defining, measu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
38
Marketingmanagement
38
Beziehungsmarketing
37
Consumer behaviour
37
Konsumentenverhalten
37
Relationship marketing
37
Kundenwert
15
Brand management
13
Customer value
13
Markenführung
13
Brand image
9
Markenimage
9
Customer integration
8
Kundenintegration
8
USA
8
United States
8
Firm performance
7
Marketing theory
7
Marketingtheorie
7
Unternehmenserfolg
7
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
Market research
6
Marktforschung
6
Customer engagement
5
Emerging economies
5
International marketing
5
Internationales Marketing
5
Kundenmanagement
5
Schwellenländer
5
Theorie
5
Theory
5
customer lifetime value
5
B-to-B-Marketing
4
Business-to-business marketing
4
Emerging markets
4
Internet marketing
4
Marketing
4
more ...
less ...
Online availability
All
Undetermined
34
Free
1
Type of publication
All
Article
59
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Aufsatz im Buch
8
Book section
8
Festschrift
5
Case study
2
Fallstudie
2
Lehrbuch
2
Collection of articles of several authors
1
Lehrmittel
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
72
German
1
Author
All
Kumar, V.
Esch, Franz-Rudolf
185
Bruhn, Manfred
176
Burmann, Christoph
170
Huber, Frank
158
Bauer, Hans H.
139
Meffert, Heribert
139
Kotler, Philip
137
Wiedmann, Klaus-Peter
123
Homburg, Christian
122
Han, Heesup
120
Belk, Russell W.
118
Herrmann, Andreas
118
Phau, Ian
111
Mattila, Anna S.
110
Sheth, Jagdish N.
110
Tomczak, Torsten
104
Grunert, Klaus G.
103
Gierl, Heribert
102
Keller, Kevin Lane
100
Baumgarth, Carsten
98
Melewar, T. C.
94
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Rajagopal
81
Grewal, Dhruv
80
Ahlert, Dieter
79
Khare, Arpita
79
Usman, Osly
78
Bagozzi, Richard P.
77
Loureiro, Sandra Maria Correia
77
Pelsmacker, Patrick de
76
Pepels, Werner
76
Verhoef, Peter C.
75
Dwivedi, Yogesh Kumar
74
Vrontis, Demetris
74
Laroche, Michel
72
Wansink, Brian
72
Bruwer, Johan
71
Paul, Justin
70
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Journal of marketing research : JMR
8
Legends in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of international marketing
2
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of world business : JWB
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Psychology & marketing
1
Review of marketing research
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
1
The Routledge companion to strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
10
of
73
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
2
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
3
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
4
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
5
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
6
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
7
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
9
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
10
Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.
;
Ganesh, Jaishankar
;
Echambadi, Raj
-
2006
Persistent link: https://www.econbiz.de/10003410840
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->