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Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of strategic marketing 28 (2020) 1, pp. 39-59

Persistent link: https://www.econbiz.de/10012202793

Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238383

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011848454

Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184

Persistent link: https://www.econbiz.de/10011854048

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318

Persistent link: https://www.econbiz.de/10014390287

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012

Persistent link: https://www.econbiz.de/10012287157

Kumar, Vikas; Kaushal, Vikrant; Shashi - In: Journal of retailing and consumer services 71 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014253572