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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya; Gupta, Keshav; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474