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Built to last : relationship quality management for season ticket holders

Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384

Persistent link: https://www.econbiz.de/10012256487

The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior

Kunkel, Thilo; Karg, Adam; McDonald, Heath - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 141-156

Persistent link: https://www.econbiz.de/10013346958

The development and change of brand associations and their influence on team loyalty over time

Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10011489217

New brands : contextual differences and development of brand associations over time

Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10011998392

Gamification via mobile applications : A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service

Kunkel, Thilo; Lock, Daniel; Doyle, Jason P. - In: Psychology & Marketing 38 (2021) 6, pp. 948-964

Persistent link: https://www.econbiz.de/10012535701

The development of a framework to capture perceptions of sport organizations legitimacy

Lock, Daniel; Filo, Kevin; Kunkel, Thilo; Skinner, James L. - In: Journal of sport management : the official journal of … 29 (2015) 4, pp. 362-379

Persistent link: https://www.econbiz.de/10011374569

Thinking about the same things differently : examining perceptions of a non-profit community sport organisation

Lock, Daniel; Filo, Kevin; Kunkel, Thilo; Skinner, James - In: Sport management review 16 (2013) 4, pp. 438-450

Persistent link: https://www.econbiz.de/10010239253

The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships

Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332

Persistent link: https://www.econbiz.de/10011771884

Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

Lock, Daniel; Filo, Kevin; Kunkel, Thilo; Skinner, James - In: Sport Management Review 16 (2013) 4, pp. 438-450

This paper explores the differing perceptions and identity responses (identification, apathy and disidentification) that potentially exist in relation to one non-profit Community Sport Organisation (CSO), and whether they explain variations in individuals’ existing values and beliefs, sport...

Persistent link: https://www.econbiz.de/10010730228

Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app

Kunkel, Thilo; Hayduk, Ted, III; Lock, Daniel - In: European journal of marketing 57 (2023) 9, pp. 2592-2618

Persistent link: https://www.econbiz.de/10014448562