Similar Search Results

Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis

Amiri, Amiri Mdoe; Kushwaha, Bijay Prasad; Singh, Rajkumar - In: Journal of small business & enterprise development 30 (2023) 3, pp. 621-641

Persistent link: https://www.econbiz.de/10014286423

Artificial intelligence in marketing research and future research directions : science mapping and research clustering using bibliometric analysis

Thakur, Jyoti; Kushwaha, Bijay Prasad - In: Global business and organizational excellence : GBOE 43 (2024) 3, pp. 139-155

Persistent link: https://www.econbiz.de/10014467985

A model validation of robo-advisers for stock investment

Shiva, Atul; Kushwaha, Bijay Prasad; Rishi, Bikramjit - In: Borsa Istanbul Review 23 (2023) 6, pp. 1458-1473

The study examines the intention of stock investors to adopt robo-advisers (also known as automated investing services) in financial investment decisions. Using an adapted questionnaire, we analyze data from 637 useable surveys. The study uses variance-based partial least squares structural...

Persistent link: https://www.econbiz.de/10014447490

Investigating the role of reinforcement and environmental factors in balancing the state of apprehension : evidence from India

Kushwaha, Bijay Prasad; Tyagi, Vikas; Shiva, Atul - In: World review of entrepreneurship, management and … 17 (2021) 2/3, pp. 142-160

Persistent link: https://www.econbiz.de/10012515193