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The effect of CRM outsourcing on shareholder value : a contingency perspective

Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 748-769

Persistent link: https://www.econbiz.de/10009731233

Psychic distance and performance of MNCs during marketing crises

Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364

Persistent link: https://www.econbiz.de/10012007002

In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities

Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670

Persistent link: https://www.econbiz.de/10012120935

Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?

Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of marketing 87 (2023) 3, pp. 472-489

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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management Science 59 (2013) 3, pp. 748-769

One central business activity that companies increasingly outsource is the information systems (IS) function. Previous research has shown that outsourcing of back-office IS generally has a positive effect on shareholder value of the outsourcing firm. Much less is known about the performance...

Persistent link: https://www.econbiz.de/10010990594

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management science : journal of the Institute for … 59 (2013) 3, pp. 748-769

Persistent link: https://www.econbiz.de/10010089339