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~person:"Kwon, Eun Sook"
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Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun
;
Kim, Kyung-Ok
;
Kwon, Eun Sook
;
Wilcox, David
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011518846
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