Narrow search
Showing 1 - 4 of 4
Cover Image
Cause-related sport marketing : can this marketing strategy affect company decision-makers?
Irwin, Richard L.; Lachowetz, Tony; Clark, John - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 550-556
Persistent link: https://www.econbiz.de/10009893011
Cover Image
What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
Cover Image
What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10009869495
Cover Image
Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Lachowetz, Tony; Dees, Windy; Todd, Sam; Ryan, Elizabeth - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 222-227
Persistent link: https://www.econbiz.de/10003940624