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Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.; Muzellec, Laurent - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1234-1239
Persistent link: https://www.econbiz.de/10008807160
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Corporate branding and brand architecture : a conceptual framework
Muzellec, Laurent; Lambkin, Mary C. - In: Marketing theory 9 (2009) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10003826382
Cover Image
Corporate branding and brand architecture : a conceptual framework
Muzellec, Laurent; Lambkin, Mary C. - In: Marketing theory 9 (2009) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10009870709
Cover Image
Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.; Muzellec, Laurent - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1234-1240
Persistent link: https://www.econbiz.de/10009794112