Similar Search Results

Dahlén, Micael; Lange, Fredrik; Sjödin, Henrik; … - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10008116031

Real consumers in the virtual store

Dahlén, Micael; Lange, Fredrik - In: Scandinavian Journal of Management 18 (2002) 3, pp. 341-363

This article deals with shopping on the Internet. On a basis of environmental psychology theory, we examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, we contrast Web shopping with physical store shopping. The findings show discrepancies with...

Persistent link: https://www.econbiz.de/10009217807

Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM

Thorbjørnsen, Helge; Dahlén, Micael; Lange, Fredrik - In: International journal of advertising : the review of … 39 (2020) 3, pp. 433-444

Persistent link: https://www.econbiz.de/10012200493

Marketing communications : a brand narrative approach

Dahlén, Micael; Lange, Fredrik; Smith, Terry - 2010

Persistent link: https://www.econbiz.de/10003856512

Marketing communications : a brand narrative approach

Dahlén, Micael; Lange, Fredrik; Smith, Terry - 2010

Persistent link: https://www.econbiz.de/10004533004

Real consumers in the virtual store

Dahlén, Micael; Lange, Fredrik - In: Scandinavian journal of management 18 (2002) 3, pp. 341-364

Persistent link: https://www.econbiz.de/10006975165

A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands - This article reports on two studies showing that a brand crisis changes consumer perceptions and the game rul...

Dahlén, Micael; Lange, Fredrik - In: Journal of advertising research 46 (2006) 4, pp. 388-397

Persistent link: https://www.econbiz.de/10007600591

Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns

Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425

Persistent link: https://www.econbiz.de/10012495770

Advertising weak and strong brands: Who gains?

Dahlén, Micael; Lange, Fredrik - In: Psychology & marketing 22 (2005) 6, pp. 473-488

Persistent link: https://www.econbiz.de/10006959943

Store-window creativity's impact on shopper behavior

Lange, Fredrik; Rosengren, Sara; Blom, Angelica - In: Journal of business research : JBR 69 (2016) 3, pp. 1014-1021

Persistent link: https://www.econbiz.de/10011440070