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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.; Heath, Timothy B.; Milberg, Sandra J. - 2010
Persistent link: https://www.econbiz.de/10003924423
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.; Park, C. Whan; McCarthy, Michael S. - 2010
Persistent link: https://www.econbiz.de/10003924414