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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Monroe, Kent B."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Konsumentenverhalten
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Consumer behaviour
4
Brand management
1
China
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Cultural identity
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International marketing
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Kulturelle Identität
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Laroche, Michel
Loureiro, Sandra Maria Correia
Monroe, Kent B.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Valenzuela, Ana
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Batra, Rajeev
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Belk, Russell W.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
2
Holbrook, Morris B.
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Holt, Douglas B.
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Loewenstein, George F.
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McCarthy, Michael S.
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Milberg, Sandra J.
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O'Shaughnessy, John
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Park, C. Whan
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Romaniuk, Jenni
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Sen, Sankar
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Swait, Joffre
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Thompson, Craig J.
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Wilk, Richard R.
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Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
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ECONIS (ZBW)
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1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
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