//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, C. Whan"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
6
Brand management
4
Markenführung
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand extension
2
Comparison
2
Economic culture
2
Economics of information
2
Informationsökonomik
2
Markentransfer
2
Vergleich
2
Welt
2
Wirtschaftskultur
2
World
2
China
1
Cultural identity
1
Innovation management
1
Innovationsmanagement
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Nordamerika
1
North America
1
Psychology of advertising
1
Signalling
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Reprint
Article in journal
251
Aufsatz in Zeitschrift
251
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
10
Sammelwerk
10
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
English
6
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Park, C. Whan
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Romaniuk, Jenni
2
Sen, Sankar
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
2
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
Managing negative feedback effects associated with
brand
extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->