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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, C. Whan"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Brand management
4
Consumer behaviour
4
Markenführung
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2
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2
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Laroche, Michel
Loureiro, Sandra Maria Correia
Park, C. Whan
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
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Ehrenberg, Andrew S. C.
3
Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
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Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
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Loewenstein, George F.
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McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
2
O'Shaughnessy, John
2
Romaniuk, Jenni
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Sen, Sankar
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Swait, Joffre
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Thompson, Craig J.
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Wilk, Richard R.
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Zaltman, Gerald
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Brand management ; Vol. 3
2
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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1
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Managing negative feedback effects associated with
brand
extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
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