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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Consumer behaviour
5
Brand management
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
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Dobscha, Susan
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Erdem, Tülin
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Sheth, Jagdish N.
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Valenzuela, Ana
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Batra, Rajeev
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Belk, Russell W.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
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Holbrook, Morris B.
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Holt, Douglas B.
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McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
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O'Shaughnessy, John
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Park, C. Whan
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Romaniuk, Jenni
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Sen, Sankar
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Swait, Joffre
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Thompson, Craig J.
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Wilk, Richard R.
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Zaltman, Gerald
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Brand management ; Vol. 1
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
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1
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
5
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
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