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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~person:"Warde, Alan"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Consumer behaviour
9
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Warde, Alan
Keller, Kevin Lane
6
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
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Dobscha, Susan
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Erdem, Tülin
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Malhotra, Naresh K.
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Ozanne, Julie L.
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3
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3
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3
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Brand management ; Vol. 4
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ECONIS (ZBW)
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
4
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
5
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
6
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
7
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
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