//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
6
Comparison
2
Economic culture
2
Economics of information
2
Informationsökonomik
2
Vergleich
2
Welt
2
Wirtschaftskultur
2
World
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
China
1
Cultural identity
1
Environmental consciousness
1
International marketing
1
Internationales Marketing
1
Kauf
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markenimage
1
Nordamerika
1
North America
1
Psychology of advertising
1
Purchase
1
Relationship marketing
1
Signalling
1
Sustainable product
1
Theorie
1
Theory
1
Umweltbewusstsein
1
Werbepsychologie
1
Öko-Produkt
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Graue Literatur
Reprint
Article in journal
239
Aufsatz in Zeitschrift
239
Aufsatz im Buch
19
Book section
19
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
2
Conference paper
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
6
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
25
Stavins, Joanna
20
Dräger, Lena
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Cross-cultural and critical perspectives on brands
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->