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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Consumer behaviour
6
Comparison
2
Economic culture
2
Economics of information
2
Informationsökonomik
2
Vergleich
2
Welt
2
Wirtschaftskultur
2
World
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
China
1
Cultural identity
1
Environmental consciousness
1
International marketing
1
Internationales Marketing
1
Kauf
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markenimage
1
Nordamerika
1
North America
1
Psychology of advertising
1
Purchase
1
Relationship marketing
1
Signalling
1
Sustainable product
1
Theorie
1
Theory
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Umweltbewusstsein
1
Werbepsychologie
1
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Reprint
Working Paper
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238
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238
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19
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19
Collection of articles of several authors
8
Sammelwerk
8
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2
Conference paper
2
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English
6
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Janssen, Maarten C. W.
38
Cherchye, Laurens
36
Rock, Bram de
35
Bauer, Hans H.
30
Moraga-González, José Luis
28
Sutter, Matthias
27
Vermeulen, Frederic
26
Stavins, Joanna
24
Franses, Philip Hans
23
Blundell, Richard W.
21
Kerschbamer, Rudolf
21
Schuh, Scott
21
Chandon, Pierre
20
Falk, Armin
20
Nevo, Aviv
19
Shy, Oz
19
Vandenbussche, Hylke
19
Wildenbeest, Matthijs R.
19
Inderst, Roman
18
Zhou, Jidong
18
Dräger, Lena
17
Griffith, Rachel
17
Seiler, Stephan
17
Jappelli, Tullio
16
Lunn, Pete
16
Peitz, Martin
16
Pistaferri, Luigi
16
Wertenbroch, Klaus
16
Agarwal, Sumit
15
Anderson, Simon P.
15
Armstrong, Mark
15
Courty, Pascal
15
Hackl, Franz
15
Helm, Roland
15
Jonker, Nicole
15
Karle, Heiko
15
McFadden, Daniel
15
Shelegia, Sandro
15
Spiller, Achim
15
Winter, Joachim
15
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Cross-cultural and critical perspectives on brands
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Source
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ECONIS (ZBW)
6
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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