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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Konsumentenverhalten
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Consumer behaviour
4
Comparison
2
Economic culture
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Economics of information
2
Informationsökonomik
2
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Welt
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Brand
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
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Holbrook, Morris B.
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Holt, Douglas B.
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Loewenstein, George F.
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McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
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O'Shaughnessy, John
2
Park, C. Whan
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Romaniuk, Jenni
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Sen, Sankar
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Thompson, Craig J.
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Wilk, Richard R.
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Zaltman, Gerald
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
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ECONIS (ZBW)
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
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