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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Thompson, Craig J."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Consumer behaviour
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Psychology of advertising
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Thompson, Craig J.
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
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Tadajewski, Mark
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Dobscha, Susan
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Erdem, Tülin
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Valenzuela, Ana
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Batra, Rajeev
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Belk, Russell W.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
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Holbrook, Morris B.
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Holt, Douglas B.
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Loewenstein, George F.
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McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
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Sen, Sankar
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Swait, Joffre
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Zaltman, Gerald
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The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
3
Consumer culture theory (CCT) : twenty years of research
Arnould, Erich J.
;
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611237
Saved in:
4
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
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