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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Konsumentenverhalten
Mode
Consumer behaviour
4
Beziehungsmarketing
1
Brand management
1
China
1
Cultural identity
1
Environmental consciousness
1
International marketing
1
Internationales Marketing
1
Kauf
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenführung
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Nordamerika
1
North America
1
Psychology of advertising
1
Purchase
1
Relationship marketing
1
Sustainable product
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Theorie
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Umweltbewusstsein
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Graue Literatur
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Collection of articles of several authors
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
24
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
Pistaferri, Luigi
14
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
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1
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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