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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Russell, Cristel Antonia"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Russell, Cristel Antonia
Keller, Kevin Lane
6
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Warde, Alan
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International journal of advertising : the quarterly review of marketing communications
4
Cross-cultural and critical perspectives on brands
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia
;
Russell, Dale W.
;
Honea, Heather
- In:
Journal of business ethics : JOBE
136
(
2016
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Saved in:
4
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
5
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
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