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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
230
Brand management
56
Markenführung
56
Beziehungsmarketing
54
Relationship marketing
54
Brand image
42
Markenimage
42
Advertising effects
29
Werbewirkung
29
Brand
28
Markenartikel
28
Customer satisfaction
26
Kundenzufriedenheit
26
Internet marketing
25
Online-Marketing
25
Online retailing
24
Online-Handel
24
Emotion
20
Advertising
19
Social Web
19
Social web
19
Werbung
19
Marketing management
18
Marketingmanagement
18
Virales Marketing
18
Einzelhandel
17
Retail trade
17
Cultural identity
16
Kulturelle Identität
16
Dienstleistungsqualität
13
Globalisierung
13
Globalization
13
Service quality
13
Distribution channel
12
Vertriebsweg
12
Internet
11
Product Placement
11
Product placement
11
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Undetermined
105
Free
25
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Article
202
Book / Working Paper
28
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Article in journal
190
Aufsatz in Zeitschrift
190
Aufsatz im Buch
15
Book section
15
Arbeitspapier
9
Working Paper
9
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Non-commercial literature
5
Conference paper
2
Konferenzbeitrag
2
Hochschulschrift
1
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1
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1
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English
229
German
1
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
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Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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ECONIS (ZBW)
230
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51
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230
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51
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
52
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
53
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
54
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 654-664
Persistent link: https://www.econbiz.de/10010496158
Saved in:
55
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
56
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
57
Shopping online for goods vs. services : where do experiential features help more?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10011299548
Saved in:
58
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
59
How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10011340225
Saved in:
60
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
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