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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Konsumentenverhalten
Mode
Consumer behaviour
8
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Brand
2
Brand image
2
Cognition
2
Internet
2
Kognition
2
Markenartikel
2
Markenimage
2
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2
Marketingmanagement
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Product Placement
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Product placement
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brand attitude
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need for cognition
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brand familiarity
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brand placement
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delayed effects
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fiction
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narrative transportation
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placement modality
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Collection of articles of several authors
Conference paper
Article in journal
155
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155
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14
Book section
14
Sammelwerk
6
Arbeitspapier
2
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2
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Language
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English
8
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Martínez-López, Francisco J.
6
Fitchett, James
5
Gázquez-Abad, Juan Carlos
5
Hewer, Paul
5
Indrawati
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Spiller, Achim
5
Aiello, Gaetano
4
Bala, Christian
4
Bauer, Hans H.
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kaufmann, Hans Rüdiger
4
Mick, David Glen
4
Reisch, Lucia A.
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Taylor, Charles Raymond
4
Wang, Cheng Lu
4
Warde, Alan
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Yagüe Guillén, María Jésus
4
Arsel, Zeynep
3
Askegaard, Søren
3
Carù, Antonella
3
Choi, Tsan-Ming
3
Drees, Norbert
3
Esteban-Millat, Irene
3
Fam, Kim Shyan
3
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Published in...
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Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
8
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
3
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
4
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
5
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Saved in:
6
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
7
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
8
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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