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~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Laroche, Michel
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Phau, Ian
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Brand management ; Vol. 4
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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