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Larréché, Jean-Claude
Boyd, Harper W.
41
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Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
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2
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
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3
Marketing strategy : planning and implementation
Walker, Orville C.
;
Boyd, Harper W.
;
Larréché, Jean-Claude
-
1999
-
3. ed.
Persistent link: https://www.econbiz.de/10004139335
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4
Marketing strategy : planning and implementation
Walker, Orville C.
;
Boyd, Harper W.
;
Larréché, Jean-Claude
-
1996
-
2. ed.
Persistent link: https://www.econbiz.de/10004308792
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5
Marketing management : a strategic approach with a global orientation
Boyd, Harper W.
;
Walker, Orville C.
;
Larréché, Jean-Claude
-
1998
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
Saved in:
6
Marketing strategy : planning and implementation
Walker, Orville C.
-
1992
Persistent link: https://www.econbiz.de/10013481866
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