Narrow search
Showing 1 - 6 of 6
Cover Image
Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
Cover Image
Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
Cover Image
Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004139335
Cover Image
Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004308792
Cover Image
Marketing management : a strategic approach with a global orientation
Boyd, Harper W.; Walker, Orville C.; Larréché, Jean-Claude - 1998 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
Cover Image
Marketing strategy : planning and implementation
Walker, Orville C. - 1992
Persistent link: https://www.econbiz.de/10013481866