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~person:"Latour, Michael S."
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Latour, Michael S.
Ford, John B.
141
Magnini, Vincent P.
78
Polonsky, Michael J.
64
LaTour, Michael S.
55
West, Douglas S.
36
West, Douglas C.
32
West, Douglas
29
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23
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17
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14
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12
LaTour, Kathryn A.
10
Henthorne, Tony L.
9
Sargeant, Adrian
9
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8
Honeycutt Jr, Earl D.
8
Krishen, Anjala S.
7
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7
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7
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6
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6
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6
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6
Thelen, Shawn T.
6
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6
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5
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5
Prendergast, Gerard
5
Prendergast, Gerard P.
5
Reichert, Tom
5
Vocino, Andrea
5
Zinkhan, George M.
5
Baker, Melissa A.
4
Braun-Latour, Kathryn A.
4
Caruana, Albert
4
Ferdous, Ahmed Shahriar
4
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4
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4
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Journal of advertising : official publication of the American Academy of Advertising
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
1
Journal of Consumer Research
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
Ford, John B.
;
Latour, Michael S.
;
Henthorne, Tony L.
- In:
Industrial marketing management : the international …
30
(
2001
)
5
,
pp. 441-452
Persistent link: https://www.econbiz.de/10006276056
Saved in:
2
Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives
Shankarmahesh, Mahesh N.
;
Ford, John B.
;
Latour, Michael S.
- In:
International marketing review
21
(
2004
)
4
,
pp. 423-446
Persistent link: https://www.econbiz.de/10006243926
Saved in:
3
Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of "My Funny Valentine"
Holbrook, Morris B.
;
Lacher, Kathleen T.
;
Latour, Michael S.
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
1
,
pp. 8-18
Persistent link: https://www.econbiz.de/10006149210
Saved in:
4
A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising
Snipes, Robin L.
;
Latour, Michael S.
;
Bliss, Sara J.
- In:
Journal of business ethics : JOBE
19
(
1999
)
3
,
pp. 273-286
Persistent link: https://www.econbiz.de/10006914703
Saved in:
5
This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship
Close, Angeline G.
;
Krishen, Anjala S.
;
Latour, Michael S.
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10008324226
Saved in:
6
Using Childhood Memories to Gain Insight into Brand Meaning
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Zinkhan, …
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10007603676
Saved in:
7
ERP and the reengineering of industrial marketing processes - A prescriptive overview for the new-age marketing manager
Gardiner, Stanley C.
;
Hanna, Joe B.
;
Latour, Michael S.
- In:
Industrial marketing management : the international …
31
(
2002
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10006266055
Saved in:
8
Radon: Appealing to our fears
Latour, Michael S.
;
Tanner, John F.
- In:
Psychology & marketing
20
(
2003
)
5
,
pp. 377-394
Persistent link: https://www.econbiz.de/10006968441
Saved in:
9
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
Saved in:
10
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
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