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The dilemma of outsourced customer service and care : research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410
Persistent link: https://www.econbiz.de/10003865353
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The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.; Le Bon, Joël; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
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Gaining and leveraging customer-based competitive intelligence : the pivotal role of social capital and salesperson adaptive selling skills
Hughes, Douglas E.; Le Bon, Joël; Rapp, Adam - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10009719766
Cover Image
The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410
Persistent link: https://www.econbiz.de/10008262371
Cover Image
The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-411
Persistent link: https://www.econbiz.de/10008894877