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Lee, Jason W.
Hill, John S.
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The multiple brand personalities of David Beckham : a case study of the Beckham brand
Vincent, John
;
Hill, John S.
;
Lee, Jason W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
3
,
pp. 173-180
Persistent link: https://www.econbiz.de/10003897737
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