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Lee, Jongmin
Yoon, Hye Jin
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The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
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2
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
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