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Impacts of Promotional Tactics in a Conditional Demand System for Beverages

Brown, Mark G.; Lee, Jonq-Ying - In: Journal of Agribusiness 25 (2007) 2

This study examined the impacts of four promotional tacticsâ€”features, displays, features and display together, and temporary price reductionsâ€”in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the...

Persistent link: https://www.econbiz.de/10008543671

The impact of generic advertising and the free rider problem: a look at the U.S. orange juice market and imports

Brown, Mark G.; Lee, Jonq-Ying; Spreen, Thomas H. - Florida Department of Citrus - 1995

advertising for orange juice indicated that the free rider problem has notably limited the impact of advertising on price in the U ….S. market. High U.S. orange juice demand, which in part has been a result of advertising, has attracted substantial amounts of … orange juice imports. Imports have eroded the impact of advertising on price by an estimated two-thirds. …

Persistent link: https://www.econbiz.de/10005026752

Advertising and Product Confusion: A Case Study of Grapefruit Juice

Brown, Mark G.; Lee, Jonq-Ying; Behr, Robert M. - Florida Department of Citrus - 1990

. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but …

Persistent link: https://www.econbiz.de/10005026771

Measures of advertising success and the probability of purchase: the orange-juice example

Lee, Jonq-Ying; Fairchild, Gary F. - Florida Department of Citrus - 1991

Persistent link: https://www.econbiz.de/10005026776

Alternative specifications of advertising in the Rotterdam model

Brown, Mark G.; Lee, Jonq-Ying - Florida Department of Citrus - 1991

This paper examines several approaches to introduce advertising in systems of demand equations. Advertising is included … in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects …

Persistent link: https://www.econbiz.de/10005026720

A study of the demand relationship between fixed-weight and random-weight citrus

Gao, Zhifeng; Lee, Jonq-Ying; Brown, Mark G. - Agricultural and Applied Economics Association - AAEA - 2009

Using Rotterdam demand system this study examines the demand relationships among four random-weight (FW) and fixed-weight citrus (RW). Results indicated that FW and RW grapefruit (and FW and RW oranges) are not substitutes; however, RW tangerine is a substitute of FW tangerines. In addition,...

Persistent link: https://www.econbiz.de/10005012640

Impact of the Catalina Coupon Program on the Demand for Grapefruit Juice - A Preliminary Analysis

Lee, Jonq-Ying - Florida Department of Citrus - 2007

Facing a product penetration rate of below 10% for grapefruit juice (GJ), the Florida Department of Citrus (FDOC) has contracted Catalina Marketing for a GJ coupon program for the time period from mid November 2006 through June 2007. The purpose of this study is to estimate the impact of the...

Persistent link: https://www.econbiz.de/10005514025

The estimated impact of additional generic advertising expenditure on Florida fresh grapefruit shipment

Lee, Jonq-Ying - Florida Department of Citrus - 2000

Persistent link: https://www.econbiz.de/10005026719

A study of the effect of shelf space on sales of fruit beverages

Lee, Jonq-Ying - Florida Department of Citrus - 2001

Persistent link: https://www.econbiz.de/10005026722

A factor analysis approach to measure the biased effects of retail fruit juice advertising

Gao, Xiaoming; Lee, Jonq-Ying - Florida Department of Citrus - 1994

Persistent link: https://www.econbiz.de/10005026724

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