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An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 25 (2016) 7, pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee; Lee, Jung Eun; Stoel, Leslie - In: Journal of marketing communications 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
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Global retailers and logalization : "thinking locally and acting globally"
Kim, Pielah; Lee, Jung Eun; Stoel, Leslie - In: The international review of retail, distribution and … 27 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011853913