country name against a European brand. Consumer ethnocentrism might arise identifying with the national brand or with … 611. Findings – Across age groups, ethnocentrism is stronger than value‐expressiveness in determining preference for … national brands. Moreover, ethnocentrism is stronger with the older rather than younger consumers. Consumer ethnocentrism …

Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory …, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary … experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine …

Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the … – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and …