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Marketing theory : philosophy...
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Marketing theory
14
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English
14
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Lehmann, Donald R.
Tadajewski, Mark
87
Hunt, Shelby D.
56
Sheth, Jagdish N.
52
Kotler, Philip
42
Vargo, Stephen L.
35
Brown, Stephen
31
Jones, D. G. Brian
30
Maclaran, Pauline
30
Grönroos, Christian
29
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Shaw, Eric H.
27
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Wooliscroft, Ben
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Layton, Roger A.
15
Svensson, Göran
15
Kumar, V.
14
Dholakia, Nikhilesh
13
Wensley, Robin
13
Dixon, Donald F.
12
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Wilkinson, Ian F.
11
Baker, Michael John
10
Cova, Bernard
10
Hackley, Christopher E.
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Marketing Science Institute <Cambridge, Mass.>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
2
Handbook of marketing decision models
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
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ECONIS (ZBW)
14
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
2
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
3
Metric and interpretive explorations of macromarketing
Shultz, Clifford J.
;
Holbrook, Morris B.
;
Lehmann, Donald R.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
Saved in:
4
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
5
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
6
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
7
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
9
Sophistication in research in marketing
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009270888
Saved in:
10
Editorial: Marketing competition in the 21st century
Heil, Oliver P.
;
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
Saved in:
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