Similar Search Results - EconBiz

How Word-of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed

Stephen, Andrew T. - 2016

This research considers how marketers can encourage or “nudge” consumers to transmit word of mouth (WOM), such as referrals or recommendations to friends, in a manner that helps reach, inform, or influence large numbers of consumers quickly, which is an outcome referred to as faster...

Persistent link: https://www.econbiz.de/10012993344

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

Propagators, creativity, and informativeness : what helps ads go viral

Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 102-114

Persistent link: https://www.econbiz.de/10012060942

Metric and interpretive explorations of macromarketing

Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219

Persistent link: https://www.econbiz.de/10003893379

Analysis for marketing planning

Lehmann, Donald R.; Winer, Russell S. - 2008 - 7. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003543205

From academic research to marketing practice : some further thoughts

Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146

Persistent link: https://www.econbiz.de/10010400716

Commentary on "From academic research to marketing practice : exploring the marketing science value chain"

Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141

Persistent link: https://www.econbiz.de/10010400722

The past, present, and future of measurement and methods in marketing analysis

Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186

Persistent link: https://www.econbiz.de/10012301438

Market research and analysis

Lehmann, Donald R. - 1989 - 3. ed.

Persistent link: https://www.econbiz.de/10004080033

Marketing research

Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998

Persistent link: https://www.econbiz.de/10004367822

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