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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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The augmented-product concept
Levitt, Theodore - In: Corporate strategy and product innovation, (pp. 148-162). 1976
Persistent link: https://www.econbiz.de/10002370143
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The changing character of capitalism
Levitt, Theodore - In: Harvard business review : HBR 34 (1956) 4, pp. 37-47
Persistent link: https://www.econbiz.de/10002370157
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Communications and industrial selling
Levitt, Theodore - In: Journal of marketing 31 (1967) 2, pp. 15-21
Persistent link: https://www.econbiz.de/10002370169
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Dinosaurs among the bears and bulls
Levitt, Theodore - In: Harvard business review : HBR 53 (1975) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10002370217
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The globalization of markets
Levitt, Theodore - In: Harvard business review : HBR 61 (1983) 3, pp. 92-102
Persistent link: https://www.econbiz.de/10002370241
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Inflation, taxation, and low income groups
Levitt, Theodore - In: The southwestern social science quarterly 34 (1953/54) 2, pp. 35-42
Persistent link: https://www.econbiz.de/10002370260
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Law, economics, and antitrust revision
Levitt, Theodore - In: Southern economic journal 21 (1955) 4, pp. 405-424
Persistent link: https://www.econbiz.de/10002370302
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M-R snake dance
Levitt, Theodore - In: Harvard business review : HBR 38 (1960) 6, pp. 76-84
Persistent link: https://www.econbiz.de/10002370322
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Management and the "post-industrial" society
Levitt, Theodore - In: The public interest (1976), pp. 69-103
Persistent link: https://www.econbiz.de/10002370337