The augmented-product concept
Theodore Levitt
| Year of publication: |
1976
|
|---|---|
| Authors: | Levitt, Theodore |
| Published in: |
Corporate strategy and product innovation. - New York : Free Press, ISBN 0-02-927500-8. - 1976, p. 148-162
|
| Subject: | Betriebsplanung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Levitt: The marketing mode. 1969 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002370143