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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717430
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Broadening the concept and applications of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503397
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.; Kotler, Philip; Laczniak, Gene R. - In: Journal of the Academy of Marketing Science 7 (1979) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10002862260
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - In: Journal of marketing 33 (1969) 1, pp. 10-15
Persistent link: https://www.econbiz.de/10002238553
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - In: Readings in basic marketing, (pp. 25-35). 1978
Persistent link: https://www.econbiz.de/10002238925
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Buying is marketing too!
Kotler, Philip; Levy, Sidney J. - In: Journal of marketing 37 (1973) 1, pp. 54-59
Persistent link: https://www.econbiz.de/10002238934
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Demarketing, yes, demarketing
Kotler, Philip; Levy, Sidney J. - In: Harvard business review : HBR 49 (1971) 6, pp. 74-80
Persistent link: https://www.econbiz.de/10002239090
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Beyond marketing : the furthering concept
Levy, Sidney J.; Kotler, Philip - In: California management review 12 (1969) 2, pp. 67-73
Persistent link: https://www.econbiz.de/10002376433