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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Targeted reminders of electronic coupons : using predictive analytics to facilitate coupon marketing
Li, Li; Li, Xiaotong; Qi, Wenmin; Zhang, Yue; Yang, Wensheng - In: Electronic commerce research 22 (2022) 2, pp. 321-350
Persistent link: https://www.econbiz.de/10013263034
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Strategic IT investment in B2B e-commerce platform on user loyalty : considering variable investment cost
Zhu, Li; Li, Li; Zhang, Yue; Shi, Qiaosheng - In: International journal of networking and virtual … 17 (2017) 2/3, pp. 290-313
Persistent link: https://www.econbiz.de/10011825182