Strategic IT investment in B2B e-commerce platform on user loyalty : considering variable investment cost
Li Zhu and Li Li, Yue Zhang, Qiaosheng Shi
| Year of publication: |
2017
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|---|---|
| Authors: | Zhu, Li ; Li, Li ; Zhang, Yue ; Shi, Qiaosheng |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 17.2017, 2/3, p. 290-313
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| Subject: | B2B e-commerce platform | IT investment | user loyalty investment | variable cost | decision model | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011825182